Two trails.
One guide.
Which trail are you on?
Find your path
Career, college, trade, and founder direction — built around who you actually are, with every path checked against how AI is reshaping it.
Explore First Tracks →Build it right
Big-brand strategy for small businesses that have outgrown DIY — honest validation for entrepreneurs with a new idea, and a hands-on first step into AI for owners who don't know where to start.
See the work →Different climbs. Same guide.
The two practices look different on the surface. Underneath, they run on the same thing — my hard-won pattern-recognition, and a refusal to tell you what you want to hear.
Built on fit
Get the fit right — a person to their work, a brand to its market — and performance stops being a grind. Everything starts there, on both trails.
The truth, even when it costs me
I validate the idea, not your feelings. The honest read is the whole value — and the reason people come back for the next climb.
See the work, then pay
Every engagement opens with real work, delivered before any invoice. You see exactly how I think before you decide anything.
The expertise big firms charge for — minus the BS.
On the other side of the table.
Trailhead is Will Yandell — three and a half decades building brands like Red Bull and CLIF Bar, and hiring, coaching, and watching careers and businesses either take off or stall. The reason both trails hang together is simple: they come from one person's hard-won read on what actually works — and what doesn't.
Meet Will →See the work. Then pay.
The intro call
A 15-minute conversation about where you are and where you could go. No pitch.
Book it →Growth Snapshot
A one-pager — three strengths, three opportunities, one quick win.
Request it →Spark Check
An honest first read on your concept — market pulse, competition, go-or-pivot.
Request it →Whichever climb you're on, it starts with a free conversation.
No pitch, no pressure — just a straight talk about where you are and where you could go.